Have Your Readers Work For You
October 8th, 2007Your readers are your biggest form of promotion. If you write great content your readers will unknowingly do your promotion for you - by spreading the word. Think of it this way: two people visit your site. They each like what they have read, so they each tell two other people to check it out. Each of those four other people tell two people. Each of those eight people tell two people. Each of those…etc.. Before you know it a ton of people know about your site, and all you had to do was write great content ;)
Consider this video:
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By Alex R on Oct 8, 2007 | Reply
It’s a snowball effect. The difficult problem is getting the loyal visitors to spread the word of a post they particularly like. Do you have any ideas on how to do this?
By Nick on Oct 8, 2007 | Reply
For one, have the Sociable plugin with the Digg, Technorati, Reddit buttons etc., which let your users spread the word. Other than that, most of it is out of your hands - just write great content. It is a slow build up, but once you have the loyal fan base that effects are amazing.
By Alex R on Oct 9, 2007 | Reply
Sounds good. I’m still trying out different plugins. I’ve heard about that plugin, so I’ll give it a shot. On the content, I’m working on it. Takes time to build up a good base.
By Nick on Oct 9, 2007 | Reply
Yeah, it sure does. You need to have plenty of patience. Most new bloggers hear about the success of the likes of John Chow and think that it’s not that hard to create a blog and start earning a thousand a month. After 3 months of no notable success (in their minds) they quit.
By Tibi Puiu on Oct 10, 2007 | Reply
Half of my traffic on my blogs is from referals, that means that people like my posts and spread the word on other blogs, websites and social bookmarking sites. Have unique and great content and people won’t get enough of you.
By Alex R on Oct 10, 2007 | Reply
How true it is. The trick is getting the visitors to mention your posts. Having good incentives is a great way to increase your exposure.
This is off-topic, but I’ve started a Technorati Favorite Exchange if you’d like to participate feel free to.
By WarriorBlog on Oct 11, 2007 | Reply
Wow nive video, It was very easy to follow along. Thats why we have aff program ;-)