Increase Your Newsletter Subscribers by 500%
September 19th, 2007I’ve never actually run a newsletter/ezine campaign, but since doing so involves some pretty interesting and unique promotion techniques, I keep up to date on what people are trying out who do. So I was reading some tips on how to increase your subscribers, and came across a gold nugget – simple, easy, yet extremely effective.
Dun dun dun…
A popup!
Kind of anti-climatic, isn’t it? But think about it – a user is browsing around your site when they click on a link that triggers a small popup that prompts you to enter your email address, give a few concise reasons as to why they would want to. The user has an option to subscribe or to “never show this to me again”, which would set a cookie or use some other technique to make sure that that user is not displayed the popup again.
A fellow webmaster implemented this and said he saw an immediate 500% increase in his subscribers.
The best way to learn exactly what I am talking about is to see it in action. Check out Sitepoint.com and browse around a few links, and you should see this technique used.
Food for thought: maybe this would work for RSS subscriptions also?
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By Thomas Sinfield on Sep 20, 2007 | Reply
I am organising the sales page for a new product launch, and I definitely will be using popups. As annoying as they are – they are effective!
By Nick on Sep 20, 2007 | Reply
Can’t argue with either of those two statements. When used smartly, they are very effective.
By WarriorBlog on Sep 21, 2007 | Reply
How about using a timer? Give them 3 minutes to sign up and get a bonus or something.
By Nick on Sep 21, 2007 | Reply
From when they enter your site? Or when the pop-up appears?