Renaming my Sunday’s Marketing quote to something a little more appropriate, since I rarely hit my target of Sunday, I now introduce you to Marketing Quote Madness – same thing, different name. As always, I post a quote to do with marketing or advertising and some thoughts on how it applies to us internet marketers. So without further ado:
In the factory we make cosmetics; in the drugstore we sell hope.
This quote, by Charles Revson, is an oldie but a goodie. Now drugstores and factories have little to do with us, but the concept is something that many webmasters forget I believe. To us, whatever we’re selling (or pushing) is just an item – ebay products, free samples for zip/email submits, scripts and programs, online services, information – but to the customer, they’re buying it because it fits their lifestyle. Their lifestyle is what makes them, them – their habits, attitudes, standards, hopes, etc.. And so while a lot of webmasters couldn’t care less about what they are actually selling as long as it sells, to the buyer it is something far more personal. Try reflecting that in your attitude and your website – I bet you’ll become more successful.
Takeaway: appeal to your user’s personal lifestyle