Sunday’s Quote – #1
October 28th, 2007This Sunday’s quote is simple but has large implications:
Advertising is the “wonder” in Wonder Bread – Jef I. Richards
Think about Wonder Bread – it is by far the most popular white bread on the market, and maybe even the most popular bread period. You can buy a loaf of it anywhere for about $1. What’s so special about it?
Nothing. Nothing at all. It’s just like all the other generic white bread brands out there, it doesn’t taste any better, and it is certainly not nutritional. So why is it so incredibly popular? Because of lot’s of promotion and very effective marketing.
How can we learn from Wonder Bread? I think that the lesson we should take out of this is that you don’t always have to have the best product on the market, you just have to be able to market it as the best.
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By Catherine L on Oct 31, 2007 | Reply
This is so true Nick. We don’t have wonder bread in the uk. But whatever the product – so long as it’s good enough, not brilliant, outstanding marketing will make it great every time.