The Power Of Mindshare
October 24th, 2007Christopher M. Knight once said these very important words:
You must have mindshare before you can have marketshare.
Consider the truth in that statement for a moment. Your users make up your market so it follows that without them you have no market. Don’t market TO them, rather communicate WITH them. Identify and understand your target audience’s needs then create solutions that deliver satisfaction to them, based around their needs, not yours.
This is not a new idea, and I am sure that you have heard the same general advice from any marketing site you may visit – but not everyone understands why it is important. The answer: it builds mindshare. And mindshare equals marketshare. And marketshare equals profit.
Your challenge: connect with your users – become not ’some guy’ who is trying to sell them something but rather a unique individual who is offering them a product or service that fits their unique needs and with whom they can relate to.
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