Throughout life we are told over and over again to “dream big” and “reach for the horizon”. Our aspirations are as boundless as our imagination. Yet, hardly anyone is actually able to achieve these sorts of goals. And you know why? They’re thinking too big. I’m going to give you a piece of advice that I bet you’ve never heard before.
Pause – not something you’d expect to read in a blog that is all about growing and profiting from your business. Let me explain a little more. A week ago I purchased a book, which has nothing at all to do with marketing, but one particular quote inside of it jumped out at me as a perfect lesson that a lot of would-be business men and women could benefit from. The quote goes as follows:
The foolish man seeks happiness in the distance; the wise grows it under his feet.
Digest that for a moment and think about how it could be applied to a business setting. Many entrepreneurs go about creating a business plan backwards. They think, what could make me the most money? And then they set off in that direction. But, nine times out of ten, they know very little about the subject matter they chose, and ultimately end in failure.
They way a successful entrepreneur should think is what am I good at? What do I know a lot about? What are my strengths and assets? Then you build a business around that, and since you are now working in an environment where you’re knowledgeable and talented, instead of inexperienced and ignorant, your chances at being successful are much higher.
Also, we all know that 99% of businesses aren’t over-night hits. They take potentially years of hard work and sweat to build, so wouldn’t you rather be spending that time and energy working on something you at least enjoy and are familiar with, instead of something where you are out of your element and stumbling along blindly in the dark?
So, back to the quote. The foolish man seeks happiness in the distance. Think, the naive business man seeks success in what others have found success in, distant from his own skills. The wise grows it under his feet. Think, the wise business man grows success out of his own talents and strengths, not others.
Thinking about starting a new website? Or a brick-and-mortar business? Doesn’t it make sense, then, to build it around what you’re knowledgeable and good at? Sadly, this does not seem to be the common attitude. So next time you’re thinking about starting a new venture, try taking this advice to heart – I bet you’ll be amazed by what you accomplish.