Write Headlines Like A Pro

September 18th, 2007

Let’s take a moment and look at the headline. Your headline is like a promise to the user stating what they will get out of reading the article. It is also the attention grabber and will either spark the user’s interest, thus resulting in them reading the article, or will not intrigue them enough to bother reading past it.

With this being said, you can start to understand why writing a good headline is so important. When a potential reader is browsing through the list of newly submitted articles on Digg, for example, your headline is all you get to convince that person to click-through to your site. That’s the first part – getting the reader. Now you have to keep the reader, and this is done by fulfilling the promise made by your headline. This is why it is common practice among experienced bloggers to write their headline first and mold the article around it – although this may seem wrong and opposite of what you would think, give it a try. More on that later, though.

So this is all well and great, you’re thinking, but you still haven’t told me how to write headlines like a pro, just why they are important. Touche, I say to you! And here is where my lie is exposed…I am not going to teach you how. Rather, I will link you to where I learned from. So check out 10 Sure-Fire Headline Formulas That Work, courtesy of Copyblogger.com. Read it, learn from it, implement it! You’ll be amazed when you see the difference an attractive headline makes when trying to get traffic through Digg and other social bookmarking sites.

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